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Details
BI Analyst
Data & Operations Analyst
Dashboard Development
Business Reporting
Industry:
Manufacturing
Retail
April 2025
Overview
This interactive dashboard was developed to help AdventureWorks, a global cycling equipment manufacturer and retailer to monitor and optimize key business metrics. It consolidates raw data from multiple sources to provide a comprehensive view of company performance.
Key Features
KPI Tracking: Real-time monitoring of core metrics including revenue, profit, sales volume, and return rates.
Regional Performance Analysis: Side-by-side comparison of sales and profitability across global sales territories.
Product-Level Insights: Identification of top-performing and high-return products to guide inventory and marketing strategies.
Customer Segmentation: Highlighting high-value customers based on purchase behavior and revenue contribution.
Mission
The AdventureWorks dashboard is designed to empower management with real-time visibility into global sales performance, profitability, and customer behavior. By consolidating key metrics, such as revenue trends, product−level return rates. It enables data-driven decisions to optimize inventory, reduce returns, and target high-value market segments. Its mission is to streamline operational oversight and drive strategic growth in the cycling industry.
Impact
The AdventureWorks dashboard has transformed decision-making by providing actionable insights into sales trends, product performance, and customer behavior. By highlighting key metrics, such as the 3.31% return rate for high-volume products like helmets or the $1.83M monthly revenue growth, it enables management to optimize inventory, reduce inefficiencies, and tailor strategies to high-value customers. This data-driven approach enhances profitability, minimizes losses from returns, and strengthens competitive positioning in the cycling market.
